Our Latest Podcast with The Chaise Lounge
We caught up with Nick May, host of The Chaise Lounge. Launched in 2014, the podcast is downloaded in over 100 countries and focuses on the business of interior design to learn what has worked for the most successful designers in the world. So as Nick would say: ‘Sit back, relax and grab a glass of Chardonnay’ or Champagne – as Michele prefers.
IDENTIFY GAPS IN
A lot of our clients wanted to purchase items we used for show home staging and wanting a quick turnaround while still having a curated look that only an interior designer can offer. We thus saw the opportunity of creating a tailored service combining a fast turnaround with high-end interior design curation.
If you choose to partner with someone, it’s critical your goals and aspirations are aligned. It is extremely important to define what you both want to get out of your business and keep communications open and honest at all times. What will make you feel accomplished and how will you use each others strengths to progress.
UNDERSTAND THE SURROUNDING CONTEXT
THAT INFLUENCES YOUR BUSINESS
Brexit has been our biggest challenge so far. When the economy is changes so does the property market. To succeed as a business you had to stay ahead of the curve and adapt to a constantly changing market. Our Furniture Package service is a great example: a response to the growing rental market.
HOW DO WE
This past year we focused on our Social Media (Instagram, Blog, Pinterest) presence as well as our SEO strategy. Customer Service is at the core of our values given so much of our business comes through referrals and great experiences. We build and maintain relationships with estate agents and developers, go to networking events to put ourselves out there and build a collective of collaborators around us.